The world of sleep has really transformed in the last year or so.  From online mattress upstarts to more affordable luxury bedding companies, the Hip Daddy bedroom now has lots of options.  And we know you need your sleep, as do the little ones.  So let’s talk about a pretty cool company doing some interesting things straight outta Venice Beach…

Parachute.  First off, kinda love the name, something fresh and fun about it.  Parachute is “a home essentials brand offering modern style, exceptional quality and responsibly manufactured bedding basics”..or better said, they are rethinking the basics of bedding.  And they are affordable.  Shopping for bedding is just as ‘annoying’ as shopping for a mattress, so it’s nice to see online bedding companies like Parachute make this experience more enjoyable, more affordable and much more convenient.  Their Percale line is made from fabric spun in one of Tuscany’s world renowned mills and the Sateen is soft and smooooooth, while their Essential Quilt is indeed an essential for any Hip Daddy bed.  Basics but beautiful.

Finally, this company has Purpose, as they partner with Nothing But Nets, an organization providing safe sleep to those in need…social responsibility- Hip Daddy Approved.

So upgrade the bed, it’s now more than ever, easier and affordable and kinda smart for you and your loved ones.