Every Hip Daddy knows that staying in shape is important.  Whether its running in the park or hitting up SoulCycle or Barrys, Hip Daddy Health is key.  Now when it comes to workout clothes, we are huge Nike fans…duh.  They simply make amazing product.  But we also like to discover new things on a daily basis…and it’s time to talk about a cool company out of NYC that is making some workout gear that will keep all Hip Daddys comfortable and motivated.

The New York City brand Isaora started by making fashion forward winter outerwear that was just as ready for the slopes as it was the streets of NYC.  Since its inception, Isaora has pushed the limits with the technical features of its clothing, and now, Isaora is bringing its technical expertise to the debut of #trainbetter, its first ever workout line  (Hip Daddy loves a smart hashtag BTW.)

Isaora has taken comfort up a notch with their ultra-technical #trainbetter line.  With its No Sew Welded Running Short, Isaora has streamlined the running short into something that might just be your ‘go to’ workout short.  To keep these shorts extremely lightweight and fabric efficient, the company used No Sew technology to bond the shorts’ seams.  These shorts also boast laser cut vents and a wicking jersey brief lining to help keep you cool and dry…which every Hip Daddy can most def appreciate.  Further, their Wick Tech No Sew Tank Top is no normal tank…it uses the same No Sew technology and is constructed of 100% polyester yarn treated with a nano-silver anti-bacterial finish that’s moisture wicking, quick dry, and odor resistant.  So, yes, between the running short and an awesome tank, Isaora is something every Hip Daddy needs to consider when thinking about how to achieve the ultimate in Hip Daddy Sport!  #trainbetter.

The workout line is just one of many offerings from this cool technical inspired yet runway ready men’s apparel brand out of NYC.   So check it out, and get your Summer exercise routine in full swing…it’s almost August FYI.