MUJI is an amazing Japanese brand.  From apparel to houseware to stationary, they are a lifestyle company based on simplicity – but a simplicity achieved through a complexity of thought and design.  “MUJI’s streamlining is the result of the careful elimination and subtraction of gratuitous features and design unrelated to function.”  In a nutshell, they get it…and design products for all Hip Daddy households worldwide.

We love the pens.  Colorful and ‘neat’, your children will never be bored.   Although we are dominated by our screens these days, penmanship (especially for our little ones) is still important and writing thank you notes is still a must! So fuel the creative spirit in your child, buy some MUJI pens and perhaps a notebook/sketchbook, and off you go…perhaps MUJI will inspire and propel your kids to become the next great fashion designer or artist!

So between MUJI and UNIQLO (already featured), the Japanese have created a nice little offering for all Hip Daddy kids.  Simply, designed, and somewhat ‘beautiful.’  Buy here, or visit a retail shop in NYC/LA/SF…or if you find yourself at JFK airport, you will be nicely surprised with their Terminal 5 shop.

MUJI.  Hip Daddy Approved.  No Doubt.