Hip Daddy

02 16

Today’s Start-Up Watch: Letgo.

Sometimes in life, every Hip Daddy just needs to let go.  Letting go can be difficult, depending on what exactly you are letting go.  But if we are talking about “stuff” you just don’t use anymore or don’t need, then it might be a little easier.  Sure, Craigslist has been around for awhile now, but we are now in the year of 2017 and the world has gone mobile, which means we need another solution for the buying and selling of secondhand products…

Well, we guess they are technically still a start-up, though they’ve been in the game for a couple years now, surpassing 45 million downloads and having raised over $300 million, Letgo is exactly who you need to know when you are thinking of letting go.  Letgo enables you to buy and sell anything…quickly, safely and locally on their free app.  It’s quite a magnificent mobile marketplace that you likely do not even know about yet.  Raising awareness is the major hurdle for an app/product like this, and our friends in MIA at Crispin Porter + Bogusky did a good job in creating some launch work that was effective and brought some intrigue to Letgo.  Now they need to scale, and really scale, which means more smart marketing!

Every Hip Daddy needs more space, in some way, shape or form.  And letting go of certain things around the house/office/yard/garage/etc is always a good start.  So forget Craig and use your phone with Letgo.