Every Hip Daddy loves Saturday.  From wiffle ball at the beach to playdates in the park to the upcoming college football season, Saturdays are the quintessential ‘fun day.’  And for those of you Hip Daddys that enjoy a wave or two, surfing can be the ultimate Saturday activity.  And with that…

Saturdays Surf launched in 2009 with its flagship store in SoHo as New York’s premier downtown surf shop. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits as well fine art and other lifestyle accessories.  Today, Saturdays designs and produces its own menswear line that has become synonymous with high-quality craftsmanship and traditional style that every Hip Daddy can appreciate.  And yes, we love the logo BTW.

Saturdays is the perfect surf inspired lifestyle brand.  A beautiful and inviting retail experience awaits you on Crosby St in Soho and Perry St. in the West Village, so next time in NYC, check out this Hip Daddy Can’t Miss destination.  Happy Saturday.  Enjoy.