For those readers who follow us on Twitter and Instagram, perhaps you saw our post from St. John USVI where we came across this beauty of a brand…

Vissla.  For Creators & Innovators is there “thing”…and yes, we love that.  Hip Daddy is a proud supporter of all types of Innovation and Creativity, wherever it may be.  This company was started by a bunch of former Billabong employees, who chose to go back to their roots and build an authentic, modern surf apparel company.  And they did good.  “Vissla is a clothing brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators.  We embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship.  This is a surf-everything and ride-anything mentality.”  Boom.  Nicely written Vissla.  And yes, we love this inspiration behind the brand, but we also like how it translates into their product.  To keep it short, they have tons of amazing products you should check out, but for the sake of focus…we love their tank top.  And yes, every Hip Daddy needs a cool tank top for their upcoming Spring Break/April kids vacation week or even looking forward to summer.  Their Seacred Tank Top fits perfectly (not too high, not too low) and has a color scheme and messaging that is straight up cool.   And what Hip Daddy doesn’t want to rock this, especially when it says “For Creators & Innovators” on the chest pocket? It is legit.  Period.

So let’s get some surf minded thoughts going.  Vissla might just be a force to be reckoned with.  Check it.