Summertime is all about comfort and relaxation.  No stress (well, we can try at least.)  You need the right wardrobe, especially come weekend…from the beach to the baseball diamond to the playground to the cookout to the beachside bonfire (with smores ofcourse), every Hip Daddy needs the right look and feel.  Yes you do.  At this point, we typically start talking about some awesome new product from our favorite, Surfside Supply Company, but no, today we discuss a similar but different sort of good vibe brand..

Faherty.  At first glance, it’s kinda awesome and the logo says it all…surf and sun.  From sustainable swim suits to comfy button downs to blankets, it def has got a beach bum mentality to it while still delivering some Hip Daddy style.  Loving this the Seaview shirt in Dusty Plaid, and the Sunset Arrow board short is straight swag, while the Jersey Wash Polos are perfect for every summer day and night.  Two brothers started it and these guys believe that summer never ends, and with stores in NYC, Nantucket and Malibu…you get the type of audience and consumer these guys have and some pretty darn good summer locations #nodoubt.

Here’s to summer! Check out Faherty right about now…