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Today’s Green Brand: The Honest Company

Happy St. Patricks Day!  And today, Hip Daddy likes the color ‘green’…but in a different form.  The Honest Company was created to ensure that parents have access to non-toxic, ecofriendly, beautiful family products that don’t break the bank.  Quite simple.  And let’s not forget, Jessica Alba is behind this company, transforming herself from a Playboy Cover Girl and movie start to a start-up Founder…nice move Jessica!  With Honest, her dream is to “re-define the family brand” which is rather powerful something any consumer can rally behind…especially all Hip Daddys.  The Honest Company offers a monthly subscription service of customized product bundles including diapers, wipes, baby bath, skin care, and home cleaning products delivered directly to customer’s front doors.  And similar to the likes of a couple other favorite Hip Daddy brands, TOMS and Warby Parker, the Honest Company gives back a portion of all sales to addressing critical health & social issues affecting children and families.

The Honest Company is an absolute Hip Daddy Approved Product…and Jessica Alba is an absolute Hip Daddy Approved Founder.   Be green, be mindful, give back, be Honest.