Hip Daddy

04 26

RAINS Raincoat. The Name Says It All.

April showers bring May flowers.  Yeah, got it.  But we are having a hard time picturing those nicely bloomed flowers when all we see is grey skies and umbrellas.  So let’s embrace it.  A good raincoat is a Hip Daddy Must, and our friends in Copenhagen created a beauty…

So you are starting a raincoat line and trying to figure out the name for the brand?  How about “Rains”? Sounds about right, actually perfect.  Sometimes the obvious works, it does, and isn’t a bad thing.  Rains has been “Defying Danish Weather Since 2012” and making great outerwear for all, not just the Danish 🙂  Although we love the simplicity of their Long Jacket and the multi-colored Camp Jacket, we need to discuss their recent collab with Opening Ceremony.  The Rains X Opening Ceremony collection is all about reimagining a range of classic Rains styles with a vibrant, rainbow-ish, color-blocked expression.  It includes an awesome breaker, amazing tote, and a stylish cap to top it all off.  Simply put, you need at least one piece form this collection.  

Enough with the rain.  Get some RAINS.  Well done Denmark.