Talk about a good representation of a Hip Daddy, Mr Malbon (Stephen btw) is bringing it.  Now, most of you may not know the brand yet (or think it’s some weird golf company that dresses Jason Day in really weird shit), but you soon will.  Because that weird sh#t worked.  A tad bit alarming was the play at first, but now it’s bleeding into more overall irreverence and this, for golf, is kinda smart.  That said, I’d say it has nicely morphed into more of a lifestyle brand and crossing over into other cool territories.  It reminds me of my Converse days in terms of the vibe, and it does feels a bit like KITH (A Hip Daddy Hall of Famer).  Hiring a former Nike exec as your CEO was a good choice Mr. Malbon, nicely played.

Although we do like to play golf, we have never found that brand that made legit apparel we would want to wear.  The closest we found was Palm Tree Crew who does awesome collabs with PUMA, so we’ve been rockin’ that.  But now, as Malbon starts to extend and introduce new things, this Hip Daddy might just start reppin it during the workdays and weekend nights out in the city.  Here are 3 we love: The Ridge Anorak (in blue) is perfect for that damp dreary day, the Sorrel Sweater and the Range Cooper sweatshirt are straight fire and ready for any meeting imho.

The brand is experience in some heat right now, and you should give it a look, you will mos def find something for your Hip Daddy wardrobe!