Okay, rainy season is here, and snow is likely around the corner #boohoo.  That said, you need the right gear.  And for many New Englanders, LL Bean seems to be a rite of passage…and this brand is actually “on trend” again, which is actually nice to see having been dormant for a bit.  And it all starts with the product…and collaborations with our Hip Daddy, designed Todd Snyder.

We love this bright yellow parka, complete with camo hood and some overly yet fashionable branding.  This jacket simply turns heads throughout Beacon Hill and Back Bay, #lol.  And yes, this heritage crewneck sweater is kinda awesome for all you Hip Mommys 🙂

LL Bean is doing their thing.  So bundle up, buy some.