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05 09
 

Hip Mom’s Day Q&A with SoulCycle’s Gabby Etrog Cohen

In honor of Mother’s Day, we sat down with Gabby Etrog Cohen, the uber-cool VP of PR & Brand Strategy for SoulCycle- a Hip Daddy Approved workout and amazing brand!

Tell us about your parenting style?

Don’t hover.  Let them fail.  My daughter refuses to wear shoes and instead of fighting with her, I let her go barefoot. When she stubs her toe, she will want to wear shoes the next time.

What’s the one thing you cannot live without as a mom?

Baby wipes!  We use them for everything.

How do you balance being a ‘Hip Mom’ and running PR/Strategy for such an amazing business like Soul Cycle?

Be present.  When I am at work, I am working.  When I am with my kids, I am with my kids.  I try to make it home for bed time every night and I don’t look at my phone until the kids go to sleep.

For you, the perfect Mother’s Day is…

…a day at the beach with my husband, kids, dog and my mom.

For all our readers looking for a Mother’s Day Gift, how about a few recommendations?

A SoulCycle gift card or one of our new MOM shirts!!

Follow SoulCycle on Twitter @Soulcycle and Gabby @gabbyetco.