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Askov Finlayson X Target: Welcome to the North.

You know us, we love awesome collabs.  And typically our friends at Target know what’s up.  And sure enough, Winter is here which means The North is worth talking about…

Founded in 2011, Askov Finlayson is inspired by the Minnesotan ideals of year-round exploration, creativity and community ties…Welcome to the North is the mantra and we LOVE IT.  And most importantly, the company is headquartered in Minneapolis, Minnesota- “we’re from here and we love it here, and that shows in everything we do.”  They started with some winter hats, they sold out instantly.  Since then, the brand has evolved into a lifestyle and clothing company for people who explore the outdoors in all seasons.  And what started as a moment of geographic pride has become a movement that extends well beyond our borders, “Celebrating the North means protecting it, too.”  Climate change threatens all cold winters and Askov intends to do something about it, including a partnership with Climate Generation.  What’s not to love here?

And given the Target HQ is downtown MPLS as well, not to mention a certain Big Game is coming to the Land of 10,000 Lakes, a Askov X Target collaboration seems pretty damn natural.  With more than 50 items across apparel and accessories for men, women, kids, toddlers and babies, as well as home goods (including a must-have snow tube!), the collection will allow guests across the country to suit up for winter like a true northerner.  We hooked up the winter hat, the bag, and even the journal.  And we want more.

The North is cool.  Get in on it.  Start shopping now.